Monks
Portfolio Strategy
As a member of the Portfolio Strategy team, I drove growth by developing solution-oriented content systems that enhanced clarity, speed, and consistency across pre-sales and marketing initiatives. I managed and expanded shared content libraries, owned all solutions content on the website, and oversaw marketing materials related to solutions.
I led the design and evolution of key offerings, including Dev Squared, an AI-powered delivery framework, by crafting its visual identity, narrative positioning, and scalable assets. Additionally, I contributed to LiveVision, an AI-powered media platform, shaping its identity, user interface, and supporting materials. This work equipped teams with flexible, high-quality tools to communicate and scale complex solutions across client engagements.
Strategy & Systems
Go-to-market strategy, sales materials, and enablement frameworks
Development of solution content systems and asset libraries
Strategic development of brand and product narratives
Enhanced visibility and design of solutions across the website
Exploration of AI-assisted content development workflows to accelerate ideation, messaging refinement, and content creation
Design & Creative Technology
Design and implementation of branded solutions content
UI/UX design for product prototypes
Website design highlighting solutions and intuitive navigation
Creation of AI-generated visual concepts and solution imagery
Rapid prototyping of product and experience concepts
Website design focused on solution storytelling, intuitive navigation, and user engagement
Dev Squared
I crafted a distinct visual identity and compelling narrative for Dev Squared, elevating it as a flagship solution within the portfolio. To address rapidly changing team structures and sales requirements, I established a flexible storytelling framework and developed scalable assets, including one-pagers, solution playbooks, marketing and demo videos, and a templated brand system.
To support speed and scalability, I integrated AI-assisted workflows into the content creation process, leveraging generative tools for ideation, content structuring, messaging refinement, and rapid iteration. Combined with a modular brand system, these workflows enabled teams to efficiently customize and scale the solution across a wide range of client engagements while maintaining consistency and strategic clarity.
LiveVision
LiveVision, a bespoke AI-powered media platform, was another core solution I helped shape for cross-industry use. I established its identity, visual language, strategic narrative, and user experience, creating a cohesive system across the platform interface, landing page, solution playbook, one-pagers, demo content, and case studies.
To support storytelling and accelerate creative exploration, I incorporated AI-assisted workflows using Gemini and Adobe Firefly to develop solution-specific imagery and visual concepts that helped communicate complex platform capabilities. These workflows enabled rapid iteration while maintaining a consistent and scalable visual language across touchpoints.
In addition, I developed a flexible asset system that equipped sales and marketing teams with a cohesive toolkit to adapt, present, and extend the solution across diverse client engagements, ensuring consistency while supporting evolving business needs.
