Erica Nash
Design Portfolio
0

- Design

 

TheoremOne Branding

In 2019, TheoremOne rebranded to establish itself as an innovative tech consultancy. I worked on the core team, redesigning and maintaining various aspects of the new brand identity. I thoughtfully worked on anything brand-facing, including design strategy, visual identity, art direction, illustration, marketing materials, and web design. I continued growing our brand and brand team until our merger in 2022.

 
 
 

Formula.Monks Branding

In 2022, Monks acquired TheoremOne, which led to the creation of the technology division, Formula.Monks. As part of a cross-functional team of design leaders, I had the opportunity to work on the logo and brand system. My responsibilities included creative direction, strategy, visual identity, illustration, and storyboarding. I’m continually evolving Formula.Monks branding as the technology pillar evolves within Monks.

 
 
 
 

Formula.Monks Expression

Formula.Monk's visual identity incorporates geometric shapes and linear elements that symbolize mathematical concepts typically found in software engineering. I was responsible for designing the storyboard illustrations and the creative direction of the video to capture the dynamic energy of the three main services - consulting, product delivery, and workforce acceleration.

 
 
 

The Breakthrough Podcast

The Breakthrough Podcast with Alison Dead is dedicated to discussing the essence of being a leader in tech. I had the privilege of designing the entire brand identity, including web design, social graphics, and the title sequence featured in the interview videos. The artwork is conveyed through multiple layers, vivid colors, and visual coding. The brand exudes a feminine touch and a sense of exploration through all its aspects.

 
 
 

The Journal

The TheoremOne Journal bridges the gap between current and relevant conversations with industry leaders and the Theorists behind it. The visual style of our articles, newsletters, and podcasts should reflect that of our journal. As the lead designer, I worked closely with the marketing team to identify the strategy, visual identity, art direction, and user experience of the updated Journal.

 
 

TheoremOne Libraries

At TheoremOne, I worked closely with stakeholders to establish templates and graphics for presentations that aligned with the redesign. The result was a library of core assets including branded charts, slide layouts, typography, and an icon library for all team members to use across internal and external communications.

 
 

Assorted & Disordered

I have created numerous works throughout my career that I am incredibly proud of. Here is a disorganized collection of designs and illustrations I made for various clients and projects.